Overzealous Marketing Guy (OMG): hey, can we just see the layouts for the last time? So that we ensure they’re meeting the objectives of the awareness campaign?
Art Director (AD): these layouts? Which even amoebas think are simplistic?
AD: WRITER! Get in here!
OMG to writer: do we need the “the” in this sentence?
Writer (dumbfounded): um yeah, the only copy on this is ‘Watch the program’. So yes, its necessary. Else it would be “Watch program” and we’d sound stupid. It’s grammatically incorrect.
OMG: yeah, grammatically, yeah but advertising can take liberties right?
Writer is speechless; he hadn’t realised what was being done was ‘advertising’. Shakes head in dissent, mouth open.
OMG: okay. Do you think this looks alright at this angle?
Me: that’s the only angle the logo has, so…yes? Hey, AD, please put a full stop after the word ‘program’.
OMG: yes! A full stop! WOW! That just gives the whole thing this poetic finish! Fantastic!
Writer: mouth open.
AD: dude, whatever you’re on is good shit. Who’s your guy?